SMOKE’S WEINERIE

BRAND HISTORY

The WEINER is one of the oldest forms of processed food but although it is commonly believed that it was invented much, much earlier, the hot dog itself was in fact invented in 1986 by Smoke. Unfortunately, this was PRE-INTERNET and most of the facts surrounding it are quite foggy. The basic truth (there are many variations floating around the WEINER WORLD) is that the invention took place one STEAMIE EVENING after a Gowan show at Kee to Bala in Ontario’s Muskoka region. Smoke and few of his LADY FRIENDS had developed some SERIOUS MUNCHIES and decided to roast some TUBE STEAKS on the hibachi. Smoke was seriously impatient and PREMATURELY grabbed his steaming Weiner. Always a quick thinker, he hollowed out a nearby Twinkie, nestled his PIPING HOT SAUSAGE inside to protect his hands and unknowingly fashioned the first hotdog bun. With his new invention, Smoke was easily able to SATISFY the insatiable late night appetites of three of his friends (the fourth was left WANTING MORE) and the rest is history. UNRECORDED HISTORY, but history nevertheless.

HOW DO YOU LIKE YOUR WEINER?

Leave it to Smoke to ask, and being the gastronomical genius that he is, his response was loud and clear, delivered through Smoke’s Weinerie, his exciting, new over-the-top Weiner concept, it’s not just your ball-park frank!

Taking a cue from the amazing success of Smoke’s Poutinerie, Smoke has created a completely new food category focused exclusively on the All-Mighty Weiner! Sourcing the freshest buns, selecting the most excellent Weiner on the market and using the highest quality of toppings, Smoke’s Weinerie offers dozens of Weiners on the menu, balanced with the latest food craze, the all beef gourmet hot dog…and for those wanting an extra few inches…the foot long! With design inspired by industrial hot dog carts and natural street feel, the store experience promises to be entertaining, with tongue firmly planted in cheek!

SMOKE’S POUTINERIE

What inspires a man to launch a rocket into space? What compels him to flex his biceps to Hulk Hogan proportions? And what greatness causes a man, like SMOKE, to create the most gastronomical dish of all time?

KEEP READING

SMOKE’S BURRITORIE

During SMOKE’S second attempt to circumnavigate the globe BAREFOOT WATER SKIING, he encountered a VICIOUS STORM and washed up unconscious on a remote Mexican beach.

KEEP READING